A report commissioned by Axis shows that some retailers are unable to implement an IP based surveillance system due to perceived bandwidth limitations and a lack of collaboration from the company’s IT department.
However the report also suggests that while many stores still rely on CCTV analog systems, that IP-based surveillance is on their horizon so that they can gain not only the added benefits from IP systems but to realize the highest ROI possible.
Retailers are realizing they can use their camera system for more than just loss prevention and are beginning to embrace IP surveillance systems as a marketing tool for business intelligence to improve store layouts and efficiency in applications such as:
- People Counting
- Customer Behavior
- Customer Service – Queue monitoring/management
For more on IP camera business applications check out How Intelligent Video Detects Objects and How to Integrate IP Video Management Into Your Business.