In less than 24 hours, T-Mobile is going to be “revolutionizing the home phone.” What new technological advancement will they be unveiling? What can they do to shake up the industry and get consumers excited again about VoIP? What will be their key to success where so many other providers have failed?<\/p>\n
How about cheap phone calls? Ten bucks a month for unlimited domestic calls. Haven’t we seen this before? Like the talented and versatile, yet tragically typecast actor….VoIP may as well stand for:<\/p>\n
V<\/strong>aluable Where T-Mobile is really innovating here:<\/p>\n A – Their huge ad spend for a promised deluge of cheesy lifestyle marketing Plus taxes and fees. Limited-time offer; subject to change. T-Mobile @Home\u00ae Phone service: Qualifying rate plan,<\/p><\/blockquote>\n Read: You have to be an existing T-Mobile customer spending $39.99 per month. There is also a $35 activation fee. Did I mention the 2-Year service contract? Feelin’ Free Yet?<\/p>\n T-Mobile @Home Phone plan, T-Mobile @Home HiPort\u2122 Wireless Router and broadband Internet connection required. T-Mobile @Home General Terms: Nationwide voice-only plan; all data, messaging, international use, and other services billed according to your regular rate plan and other pricing. \u00a92008 T-Mobile USA, Inc.<\/p><\/blockquote>\n Read: You also have to have a broadband internet connection, so figure $30\/month there. The wireless router…we’re gonna go ahead and ding you $50 for that as well.<\/p>\n Independence is defined as being “not subject to the control of others”. T-Mobile’s @Home offering is a countermeasure against churn, devised to keep their customers anything but “independent”, gussied up and wrapped in an american flag. I don’t see much to get excited about here.<\/p>\n","protected":false},"excerpt":{"rendered":" In less than 24 hours, T-Mobile is going to be “revolutionizing the home phone.” What new technological advancement will they be unveiling? What can they do to shake up the industry and get consumers excited again about VoIP? What will be their key to success where so many other providers have failed? How about cheap […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1217],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-standard","hentry","category-voip-news"],"_links":{"self":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":0,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\no<\/strong>nly for
\nI<\/strong>nexpensive
\nP<\/strong>honecalls<\/p>\n
\nB – Their co-opting of July 4th, Independence Day as a brand vehicle
\nC – Pushing the envelope of “fine print”<\/p>\n