{"id":2352,"date":"2008-08-19T12:51:47","date_gmt":"2008-08-19T16:51:47","guid":{"rendered":"http:\/\/blog.voipsupply.com\/?p=2352"},"modified":"2008-08-19T12:51:47","modified_gmt":"2008-08-19T16:51:47","slug":"is-pure-play-a-good-play-for-att","status":"publish","type":"post","link":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/is-pure-play-a-good-play-for-att\/","title":{"rendered":"Is Pure Play a Good Play For AT&T?"},"content":{"rendered":"

DSL Reports is reporting <\/a>that AT&T will soon be releasing a new pure play VoIP product that allows customers to “Bring Your Own Broadband” that comes at a time when AT&T just announced that it was canceling its CallVantage service. This begs the question,<\/p>\n

“Is pure play VoIP a good play for AT&T?”<\/p><\/blockquote>\n

It is quite obvious that the reason the CallVantage product was canned was the inability of AT&T to grow the subscriber base and or to make that subscriber base profitable. Couple this with the fact that AT&T’s bundled data\/voice service U-Verse is failing to gain traction in available markets, leads one to believe that this is a desperate play to gain market share.<\/p>\n

<\/p>\n

After all, what makes them think that a pure play offering will change this trend? If anything, a pure play offering hurts them more than it helps them. At least with U-Verse product there is QoS and with the CallVantage service they were growing revenues from existing AT&T customers by offering another service, but with this pure play offering they are relegated to the same fate of the Vonage’s of the world:<\/p>\n