{"id":70453,"date":"2013-04-23T15:31:25","date_gmt":"2013-04-23T19:31:25","guid":{"rendered":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/?p=70453"},"modified":"2016-12-08T17:00:04","modified_gmt":"2016-12-08T22:00:04","slug":"ad-club-of-buffalo-garrett-smith-why-content-marketing-matters","status":"publish","type":"post","link":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/ad-club-of-buffalo-garrett-smith-why-content-marketing-matters\/","title":{"rendered":"Why Content Marketing Matters"},"content":{"rendered":"<p>The <a href=\"https:\/\/advertisingclubofbuffalo.com\/about\/\" target=\"_blank\">Ad Club of Buffalo<\/a> has invited Garrett Smith, CMO of VoIP Supply, to speak on their panel, Why Content Marketing Matters at their monthly Ad Lab educational event.<\/p>\n<h2>What is Content Marketing?<\/h2>\n<p>You know what marketing is. You may have even heard of content marketing but may not know how it plays into your company&#8217;s strategy.<\/p>\n<p>Content marketing that&#8217;s educational and solves a customers problem will help build brand loyalty, engagement, and trust. \u00a0Consumers appreciate information in articles more than ads.<\/p>\n<p>If you don&#8217;t believe that, the Ad Club of Buffalo has compiled some interesting stats from a Roper Public Affairs survey:<\/p>\n<ul>\n<li><strong>78%<\/strong> of CMOs believe that custom media represents the future of marketing,<\/li>\n<li><strong>91%<\/strong> of B2B marketers are focusing their efforts on content,<\/li>\n<li>Statistics show that content marketing costs <strong>62%<\/strong> <strong>less<\/strong> per lead than outbound efforts while producing roughly three times as many leads per dollar.<\/li>\n<\/ul>\n<h2>Join the Ad Lab<\/h2>\n<p>For an informative discussion that might just change the way you connect with your customers, join some of Buffalo&#8217;s best content marketers:<\/p>\n<ul>\n<li><strong>Mitch Mirksy<\/strong>: Senior Social Media and Emerging Tech Marketer at <a title=\"Fisher Price\" href=\"http:\/\/www.fisher-price.com\/en_US\/index.html\" target=\"_blank\">Fisher-Price<\/a><\/li>\n<li><strong>Crista Finn Geary<\/strong>: Owner, Creative Director, and Community Manager at <a title=\"Christa Geary Creative\" href=\"https:\/\/www.linkedin.com\/in\/crista-finn-geary-4b858b4\" target=\"_blank\">Crista Geary Creative<\/a><\/li>\n<li><strong>Elena Kunsevich<\/strong>: Brand Engagement Specialist at <a title=\"Perry's Ice Cream\" href=\"http:\/\/www.perrysicecream.com\/\" target=\"_blank\">Perry&#8217;s Ice Cream<\/a><\/li>\n<li><strong>Moderator Griffin Jones<\/strong>: \u00a0Founder and Social Media Manager at <a title=\"Griffin Jones Social Media\" href=\"https:\/\/grifjones.com\/\" target=\"_blank\">Griffin Jones Social Media<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Ad Club of Buffalo has invited Garrett Smith, CMO of VoIP Supply, to speak on their panel, Why Content Marketing Matters at their monthly Ad Lab educational event. What is Content Marketing? You know what marketing is. You may have even heard of content marketing but may not know how it plays into your [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1217],"tags":[],"class_list":["post-70453","post","type-post","status-publish","format-standard","hentry","category-voip-news"],"_links":{"self":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts\/70453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/comments?post=70453"}],"version-history":[{"count":10,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts\/70453\/revisions"}],"predecessor-version":[{"id":203543,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/posts\/70453\/revisions\/203543"}],"wp:attachment":[{"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/media?parent=70453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/categories?post=70453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voipsupply.com\/blog\/voip-insider\/wp-json\/wp\/v2\/tags?post=70453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}