Why Content Marketing Matters

The Ad Club of Buffalo has invited Garrett Smith, CMO of VoIP Supply, to speak on their panel, Why Content Marketing Matters at their monthly Ad Lab educational event.

What is Content Marketing?

You know what marketing is. You may have even heard of content marketing but may not know how it plays into your company’s strategy.

Content marketing that’s educational and solves a customers problem will help build brand loyalty, engagement, and trust.  Consumers appreciate information in articles more than ads.

If you don’t believe that, the Ad Club of Buffalo has compiled some interesting stats from a Roper Public Affairs survey:

• 78% of CMOs believe that custom media represents the future of marketing,
• 91% of B2B marketers are focusing their efforts on content,
• Statistics show that content marketing costs 62% less per lead than outbound efforts while producing roughly three times as many leads per dollar.

Join the Ad Lab

For an informative discussion that might just change the way you connect with your customers, join some of Buffalo’s best content marketers:

• Mitch Mirksy: Senior Social Media and Emerging Tech Marketer at Fisher-Price
• Crista Finn Geary: Owner, Creative Director, and Community Manager at Crista Geary Creative
• Elena Kunsevich: Brand Engagement Specialist at Perry’s Ice Cream
• Moderator Griffin Jones:  Founder and Social Media Manager at Griffin Jones Social Media