Digital Disruption Conference Helps Businesses in Digital Age

Kodak, founded in the late 1800s, was the company that made it easy for anyone to snap a picture with a camera.

Over 100 years later the company had to declare bankruptcy. The Kodak name, synonymous with photography and film, is now also known for being slow to adapt to digital technology.

That’s the unfortunate side of digital disruption and the subject of a new book called iDisrupted by John Straw and Michael Baxter.

Jerin Mathew writes about the book in this IBTimes article, Digital Disruption to Remove Many Large Companies from Top 100 List, where Baxter explains:

“In our book, we try to explain why it is that technology is set to change the world like it has never been changed before. This is exciting, but it is also scary. There will be winners and losers, and some of the world’s largest companies will be amongst the losers.”

TM Forum’s Digital Disruption Conference

What happened to companies like Kodak is one side of digital disruption.

With change though there’s an opportunity to take a look at your business model and ask your company what it can do to stay relevant in your marketplace.

One resource you can take a look for ideas is TM Forum, a trade association that helps enterprises, service providers, telecom, software suppliers, and others “transform to succeed in the digital economy.”

TM Forum is holding their Digital Disruption 2014 conference from December 8-11, 2014 in San Jose, California which focuses on:

…the business and operational issues of delivering digital services in today’s disruptive market. While most conferences focus on the underpinning technologies, Digital Disruption looks at the business issues of how advanced IT can help players to innovate more effectively; adapt more rapidly; deliver more for less and exploit major new opportunities.

There’s a wide range of speakers at the event from companies like Nordstrom, Philips, Microsoft, Stuff Magazine, AT&T, Symantec, Huawei, and lots more.

The key topic of Digital Disruption 2014 is innovation, specifically:

• Disruptive Innovation:  Addressing the opportunity and the business model challenge, changing the customer experience
• Tackling Innovation: Man versus machine, employee and organizational culture change
• Monetizing Innovation:  Monetizing & humanizing Internet of Things, driving engagement and delivering results