Back at the end of April, VoIP Supply CEO Garrett Smith joined his fellow local marketers on the panel, Why Content Marketing Matters, hosted by the Ad Club of Buffalo.

In attendance that evening was Jennifer Wozniak, Marketing Assistant at Yourbrain Media, Inc. and writer of WNY Online and Social Media Marketing News, who wrote a great recap of the event that also serves as a helpful how-to guide for content marketing.

Wozniak’s article, In content marketing, consider your audience first, first explains that, “Content marketing is more than talking about your product; it’s about understanding your audience, knowing their interests and creating content for them.

She then laid out three key tenets of content marketing.

Why use content marketing?:

“It engages the user

If you’re running a small business and you haven’t heard of Seth Godin by now, maybe you should.

6 Marketing Tips from Seth Godin | Vocus Blog | by Brian Conlin

Seth Godin is an entrepreneur, best selling author, and marketing wizard who excels at explaining business ideas in everyday ways you can understand.

Recently, Vocus hosted the webinar titled No Secrets, No Shortcuts where Godin “showed us how the era of mass media – where marketers could simply advertise, reap the rewards and repeat – is done.”

The webinar is now available on-demand here.

How To Succeed Today?…

Small businesses hear about trends all the time. In theory, a lot of them sound like great ideas to boost sales or add traffic to your site. But, which ones actually work?

Patience always works.

There’s no harm in watching and waiting to see which trends pan out.

To keep yourself from wasting valuable time on flashy new fads, check out the advice from fellow entrepreneurs in 15 Business Trends To Avoid This Year from the Mike Michalowicz Blog:…

Ad Lab Panel: Why Content Marketing Matters

The Ad Club of Buffalo has invited Garrett Smith, CMO of VoIP Supply, to speak on their panel, Why Content Marketing Matters at their monthly Ad Lab educational event.

What is Content Marketing?

You know what marketing is. You may have even heard of content marketing but may not know how it plays into your company’s strategy.

Content marketing that’s educational and solves a customers problem will help build brand loyalty, engagement, and trust.  Consumers appreciate information in articles more than ads.

If you don’t believe that, the Ad Club of Buffalo has compiled some interesting stats from a Roper Public Affairs survey:

  • 78% of CMOs believe that custom media represents the future of marketing,
  • 91% of B2B marketers are focusing their efforts on

YFS Magazine - Should Brands Take a Stand?

YFS Magazine, a resource for startup, small business news, and entrepreneurial culture, asked VoIP Supply if brands should take a stand?

In the article, Sex, Politics, Religion, Oh My: Should Brands Take a Stand on Social Issues?, YFS remembers that sharing opinions in public on those societal issues “were once considered taboo and scandalous.”

But now, your family, friends, and co-workers freely share opinions so, “should brands throw their hat into the ring and take a stand on social ills?”

Ben Sayers, CEO of VoIP Supply, weighs in:

If the company is not truly engaged in social issue then, it’s simply a marketing ploy. VoIP Supply became a Certified B Corporation because we put people ahead of profits, give back to the community, and

CEO Blog Nation, a community hub for entrepreneurs and business owners, has released an eBook available for download that shares advice from Ben Sayers, CEO of VoIP Supply.

The I Am CEO Handbook provides tips, anecdotes, and how-to’s to help guide startups and business owners. Learn from others experience and get firsthand information on:CEO_HANDBOOK-1-731x1024

  • Get a businesses up and running quickly including marketing tips
  • What you need to start a business
  • Finding people to help out with your business
  • How to write a business plan
  • Bootstrapping tips
  • How to find and recruit top talent
  • Motivating quotes
  • Maintaining a work/life balance

Sayers shares his advice on how writing lists, building a solid business plan, and staying focused will help you succeed:

  1. Write Lists: Lists

Starting a business is no easy feat and probably even harder to do in Buffalo, NY. If you’re crazy motivated enough for the latter, the good news is, someone’s got your back.

Buffalo Startup Weekend is aimed at anyone who has an idea but doesn’t know how to get it off the ground.  You don’t even have to be a technical person as Elizabeth Weinberg, an attendee of the first Startup Weekend last year, explains in her blog post.

Weinberg hesitated on going at first, thinking that her skills weren’t the right fit.  She soon found out that what really mattered was her idea, which made the final cut and a team was formed that paired her with “a designer, two programmers and another …

10.  RCA VoIP Phones. Name brands you have come to know and trust in your home have begun to emerge in the VoIP market. RCA VoIP phones for instance, along with Panasonic and AT&T, have begun to offer SIP phones that bring the consumer-friendly look and feel to your office. The most popular model, the RCA IP150, runs on an Android O/S and brings the Smartphone user experience to your desk.

 

9. Cisco SPA112 and SPA122. So long PAP2T and SPA2102! The new Cisco ATA’s are smaller, sexier, and more robust!

 

KX-TGP5508. Panasonic KX-TGP550 and KX-TPA50. With the passing of the Aastra CT Phones, the demand for a corded IP deskphone and a cordless DECT satellite handset was more focused …

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With the end of 2012 (and possibly the whole world) quickly approaching, we wanted to do a favor for those of you with excess budget that you need to “use or lose”.  I know, I know- you can thank us later, because with these “top 12 things to do with excess budget” you don’t have to plan on your own, and you can take back your most important asset – your time!

nhl-lockout


12.  Company tickets for an NHL game! Everyone loves to blow off some workplace steam by having a  few brews and sitting back to watch some….. oh wait…

11.  Learn to dance Gangnam Style. Many fitness places around North America are offering classes to learn how to ride your horse Gangnam Style, including Sunberry

weakest link

“You are the weakest link – goodbye! ”
–Anne Robinson

Do you remember that show? It seemed so unfair to call one person out like that. Life shouldn’t be so cruel. But there is one place where we feel comfortable calling out one player who can make or break the game and no, it’s not Ryan Fitzpatrick from the Buffalo Bills (although some may argue me here).  When you are setting up your network to support your business, your router is the backbone of the entire strategy.  If your router fails, your network fails. If your network fails, your business fails.  With one piece of the puzzle so heavily relied on don’t take chances by installing a sub-par piece of equipment.

I recently read …