Up until next week we’re highlighting our partners who are exhibiting at ITEXPO Miami 2014 to learn what’s new at this year’s show.

ITEXPO, running from January 28th through January 31st, is a business technology event and tradeshow for VoIP, Unified Communications, Cloud services, phone apps, and more.

3 Questions with ADTRAN About ITEXPO

We spoke with Andy Walston, Inside Channel Account Manager for ADTRAN, about what to expect at this year’s ITEXPO.

VoIP Supply:  For those who aren’t familiar with your company, can you tell us a little bit about ADTRAN?

ADTRAN:  ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of intelligent solutions deployed by some of the world’s largest service providers, distributed enterprises and …

How do you provide more value to your customers while gaining trust, loyalty, and recurring revenues?

One way to achieve all those is by offering your customers cloud-based Unified Communictions (UC) via ADTRAN’s new ProServices suite of network deployment services.  Jon Arnold, independent telecom industry analyst, explains the opportunity in his recent article, Reinventing the Network – ADTRAN’s ProServices.

Like a lot of other networking and communications equipment vendors, the ADTRAN business model is continuing to follow the convergence from analog to IP-based systems and now, they’re listening to the latest customer demands to provide cloud-based communications.

Arnold explains that, “While it’s not clear whether this is really the best choice long-term, that’s where the value seems to be now – perceived for sure, and possibly for real. …