Benefits of Video Conferencing for Small Businesses

June 11, 2010 by Joe Shanahan

The use of video conferencing technology by small businesses can have many benefits, not the least of which is helping the bottom line.

Cost Savings

Having employees travel for meetings can be a very large expense for any business. Considering the costs for transportation, lodging, food and entertainment, companies can experience great savings by conducting meetings via video conferencing rather than in person.

However, the obvious cost cutting advantage of utilizing video technology is only part of the overall benefit that the small business can reap.

Increase Productivity

Worker productivity is another great example of a benefit a small business can realize through the use of video conferencing. Reducing travel and commute requirements allows people to have more time to accomplish other tasks and be more efficient.

This also results in a better quality of life for workers, as they can be home more to spend time with family and pursue other interests during non-work hours. If they are traveling frequently, they are not only less efficient at work, but also have less time for their personal lives. Most people would be much happier with that type of a job requirement, and of course a happy worker is a more productive worker.

Better Engagement

Video conferencing also enables a small company to conduct more meetings and touch more potential customers. While someone who travels to meet with prospective clients may only be able to see one or two in a day, efficient use of video conferencing allows for that same person to meet with several customers in a given day.

Video conferencing gives a small business the opportunity to create the personal connection generated from meeting face to face with customers while being in another part of the country or even the world. Communicating via telephone simply does not allow for that same connection to be made on a personal level that can be achieved when you are seeing the people you are talking too.

The use of video conferencing can allow for a similar number of customer touches in a day that using a telephone can, while also making a personal connection that can only be made face to face.

When looking at it from a numbers perspective, it’s quite clear that using video conferencing to meet with customers is head and shoulders more efficient than traveling to meet in person, and more personal than talking on a telephone.

Interested in learning more about the benefits of video conferencing for your small business? Check out the video conferencing section on VoIP Supply or give me a call at 716-250-3873


  • We are looking for a video conferencing equipment for small business purpose. Could you please help us in that. You can also contact us in the below number :-

  • This is a great article. Very well written and detailed.

  • Thanks for sharing! The major benefits of video conferencing include saving time, resources, and money since you and your clients or customers can meet online instead of having to leave the office. It is also environmentally friendly since it reduces the need for travel. This method of communication can be just as effective as an actual in-person meeting if it is conducted correctly.

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