Why Do I Need Video Conferencing from Cisco?

December 20, 2012 by Christina Smith

No doubt you have read articles and seen social media posts about the video conferencing craze and why experts are saying that this is where business is going. No doubt since the cost of business travel has skyrocketed and is becoming a more and more critical business expenditure.  By adopting and using a video conferencing strategy in your business, you can save up to 50% on your annual travel costs.

How does this really affect you? Why do you need video conferencing in your business today and how hard or expensive is it going to be?  As a real business owner, we asked video conferencing expert Andria Baunee these questions.



Business Owner: Why would I want video conferencing and why would I want a Cisco system? That sounds expensive?

Andria: Video conferencing is the perfect bridge between old and new. Businesses were once built on relationships. Deals were made with a gentlemen’s agreement and a handshake. Today people are losing the importance of the business relationship for the sake of convenience. Video Conferencing allows you to mind the gap. No longer do you have to sacrifice personal relationships for business relationships or vice versa. This technology has allowed people in every field to bend time and space to literally be in two places at once.

Why would you want Cisco? That answer is easy. Cisco Video Conferencing equipment is well-tailored and silently sings like a toast with fine crystal. The density of the equipment proves its quality and endurance. The shape, texture, and coloration makes for a boardroom centerpiece proudly mounted as the gateway to the outside world. It is easy to use even for people who consider themselves ‘non-technical.” Assistance is just a phone call away.

The cost is surprisingly affordable. While once intimidating, the price tag has softened and is safely affordable for even small businesses. Cisco is not “the expensive option” any longer, even though it is still positioned at “the best” end of the comparison charts. Most companies who have deployed Cisco Video Conferencing realize a savings well within the first year!


Business Owner:  The most popular room telepresence system is called the “Cisco Quick Set C20” but, how quick and easy is it really to get hooked up and start using it?

Andria:  I have a Cisco C20 Quickset in my office and it was super simple to install. The longest part was unwrapping all the well-packed equipment. All I had to do was plug in the display, the camera, the microphone, power, internet, and turn it on. With the auto-detecting feature, the Cisco unit finds the internet and is ready to make calls in under a minute. The menu is straightforward and the dialing is easy from the remote control.


Business Owner:  I already have cameras and displays all over my office – can I use those with the C20 or do I have to buy special equipment?

Andria: You can certainly use your own displays with any video conferencing system. The cameras are a different story. Some third party cameras are proprietary and don’t speak the Cisco language. If your camera is a SONY, you can definitely use it. With a feature called VICSA, you can even control the SONY camera with your C20’s remote control. I have to say, though, that the Cisco camera is second to none in quality. The picture is so clear that it is like looking through an open window.



Business Owner:  How versatile is the the Cisco C20 system? Is the C20 good for video conferencing in small offices or large groups of people?

Andria: The C20 is the smallest member of the integrator family, meaning you can use it with enhanced audio visual equipment, like a Crestron system. There are four audio inputs and three audio outputs, two HDMI outputs for dual displays, and a VGA input for your computer. With two camera options, you can definitely use the C20 for a personal office up-to a large boardroom.

Business Owner:  What video communication services can I use with the C20? Is the C20 compatible with services like Skype, Facetime, or Google Hangouts?

Andria:  Cisco is a standards-based video conferencing solution. What that means is a bunch of manufacturers got together and decided on a language that they would all speak. Standards-based companies include all the major players in the business sector that you have probably heard of and do not include Skype, Facetime, Google Hangouts, or other consumer-grade video calling software. All is not lost! There are several resolutions to communicating with your customer who currently use Skype.

You can use a third-party bridging service to connect your system to Skype, like Vidtel or EasyMeeting. You can purchase a $2,000 hardware-based AV Bridge that will allow you to meet online with your video conferencing system. Or you can invite your business contacts to chat with your system using Cisco Jabber. Jabber is superior in function and quality, and ensures that your information is secure with data encryption.

The Cisco Jabber has a watered-down version that is free for use and great for one-time or infrequent communications. There is a more robust version of Cisco Jabber is available for only $29 per month.


Business Owner:  Can several different locations join in on a video call with the C20 and, do they need to have the same system on the other end?

Andria:  The Cisco C20 Quickset is a point-to-point system, meaning your office can call my office and no one else at the same time. It does not matter which video conferencing system I have on my end (even though it is Cisco) – the standards-based protocol ensures that our systems will speak the same language. If you want to have more than two sites in the same call, you would need to upgrade to a video conferencing system with a built-in bridge, purchase a hardware or software bridge, or use a cloud-based bridge like Cisco’s MeetMe.


Business Owner:  How good is the video quality with the C20? What if the person I’m video conferencing has a slower system or less bandwidth?

Andria:  In the early stages of research and development, Cisco painstakingly ran tests for all kinds of scenarios. When they maxed-out their “what ifs” they arrived with a product that predicts error, self-adjusts, and compensates for the shortcomings of a bad connection. Cisco very clearly states that certain resolutions are available at specific bandwidths. There is no guessing needed. If you are considering purchasing video conferencing, be sure to run a network diagnostic analysis on your network – it is free and fast. If you find yourself on a video call with someone who has a poor connection, you can adjust the bandwidth usage in the system menu to let the C20 know to do its best with bandwidth X to ensure that you get the best possible quality.


Business Owner:  Will I be able to record video conferencing calls or share data with the Cisco C20?

Andria: Video recording is very common, especially when used for distance learning, pre-hire interviews, and remote trainings. There are a variety of way that you can record with the C20 – Cisco TelePresence Content Server, third-party recording infrastructure (in your rack), and I have even heard of people using a DVR (although this is not supported by Cisco).


Business Owner: Why should I buy a Cisco C20 (or any video conferencing system) right now? Why not next year when I have a better handle on my budget?

Andria: The number one reason you should buy now is because travel in the holiday season is outrageously expensive! With our in-stock systems and overnight shipping, you can start saving as early as tomorrow.

Let’s not forget, too, our holiday special – buy a C20 Quickset and we will include a free LG LED TV with your purchase. Pair that with the potential $139,000 gift from your favorite Uncle Sam, and you could get the entire system free if you deploy in 2012 via the Section 179 tax credit.


  • Great Posting, I would love to find a video on youtube putting this system up against the RadVision system.

  • Ross

    Video conferencing is the next best thing after voice communication over internet viz voip services. These services are quite beneficial in business world while dealing with clients and provides cost-effective and convenient method.

  • Perun

    Video conferencing is next big fail thing!

    If you are working for big world-wide companies like IBM, HP, Dell, AT&T and so on, which already use Cisco Telepresence and similar, to reduce trave costs, where you are forced to attend flood of usefulness call meetings. Where you just listening one hour, when it is 3 minutes over you apologies, you need to left to yet another already started boring meeting, also called Hi-Bye meetings…, then you know what I mean.

    When it were just audio calls, you can mute the line, turn to colleagues and ask them, what is that crazy out-of-reality manager on the other end talking about? No one can’t see you. When it changed to video call, now you can’t even turn little bit to side, because your butt is in pain sitting in same position all the time, your manager see everything, asking: “Hey, can you turn straight, we don’t see you well”. You can’t leave silently to toilet, coming back and find your manager is still talking about the same, any more.

    Video conferencing might be good, when you are working in small company, in small creative team, which really wants to move forward the borders of impossible and come with new things, like on demonstrating pictures with actors used in this article, but it is not to for enterprise companies at all.

    And hand on hearth, how many of us are so lucky to work for such innovating company?

    • Christina Smith

      I agree that video conferencing can be overused. It simply isn’t necessary for all meetings, to your point. But when it comes to VC forcing you to pay attention to meetings you normally wouldn’t, maybe its the meetings that need to be changed? ( I am sure you agree on that one… I have attended many “All hands on deck” meetings.)

      As an SMB with about 35 employees, VoIP Supply uses Video Conferencing all the time. We have our purchasers working out of state and many manufacturer partners out of state and out of country. We use video conferencing all the time. When you are trying to explain a new concept, show how you want a product packaged, or show how an I/O plate doesn’t fit quite right onto a server chassis video conferencing makes communication easier and more effective.

      I believe Video Conferencing is on the rise and it is on the rise because of the SMB who can’t afford to travel to China for vendor meetings, or who wants the best talent but can’t afford to relocate them or fly them into the office all the time. Telepresence may have started in corporate america, but it isn’t destined to stay there.

  • Thank you for your nice post about video conference.

  • Michael Clark

    Polycom, Cisco are quality video conferencing service providers. Additionally, one may even deploy on premise RHUB web-video conferencing appliance in order to conduct video conferences, free audio conferencing, web conferencing, webinars, online meetings etc.

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