The Ad Club of Buffalo has invited Garrett Smith, CMO of VoIP Supply, to speak on their panel, Why Content Marketing Matters at their monthly Ad Lab educational event.

What is Content Marketing?

You know what marketing is. You may have even heard of content marketing but may not know how it plays into your company’s strategy.

Content marketing that’s educational and solves a customers problem will help build brand loyalty, engagement, and trust.  Consumers appreciate information in articles more than ads.

If you don’t believe that, the Ad Club of Buffalo has compiled some interesting stats from a Roper Public Affairs survey:

• 78% of CMOs believe that custom media represents the future of marketing,
• 91% of B2B marketers are focusing their efforts on content,
• Statistics show that content marketing costs 62% less per lead than outbound efforts while producing roughly three times as many leads per dollar.

Join the Ad Lab

For an informative discussion that might just change the way you connect with your customers, join some of Buffalo’s best content marketers:

• Mitch Mirksy: Senior Social Media and Emerging Tech Marketer at Fisher-Price
• Crista Finn Geary: Owner, Creative Director, and Community Manager at Crista Geary Creative
• Elena Kunsevich: Brand Engagement Specialist at Perry’s Ice Cream
• Moderator Griffin Jones:  Founder and Social Media Manager at Griffin Jones Social Media

We’re proud to announce that PJ Tudisco, VoIP Supply Project Manager, was nominated in the Technology Project Manger of the Year category at the 13th annual InfoTech Niagara BETA Awards.

PJ is one of our best company cheerleaders. His passionate support of co-workers and his enthusiasm for VoIP Supply’s success alone motivates people to complete projects.

His personality, dedication, detailed organization, and clear and thorough communication combined with his efficient use of project management tools keeps VoIP Supply on target to reach company goals. Like the good ones always do, PJ makes it look easy to keep his finger on the pulse of every company project. All of us at VoIP Supply benefit from being more productive through his hard work keeping us on the right path and not getting distracted.

Recognizing Western New York’s Best Technology Professionals

InfoTech Niagara partners with educators and technology professionals in Western New York (WNY) to retain the area’s budding talent by attracting new business and job opportunities to the region. InfoTech Niagara’s BETA Awards are a combination trade show and awards dinner that highlights achievements in the local technology community.

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In a weak economy, jobs aren’t a sure thing let alone yearly raises.

Associated Press writer Joyce Rosenberg takes a look at small businesses raises which are ” increasingly based on performance — not just an employee’s performance, but the entire company’s.”

Rosenberg’s article, Small Businesses Basing Pay More on Performance, asked CEO’s across the country about pay increases, other rewards, and compensation tied to corporate performance:

Whether they’ll do well is the big question for many small business owners. Jobs and incomes are growing, but not fast enough to make them more confident that a healthy economy will give their sales a boost.

Ben Sayers, CEO of VoIP Supply, was asked about his company’s reaction to the economy.  Although VoIP Supply “had been giving bigger raises than it did during the recession” a recent tax increase from Congress will hurt, leaving “less money to put into the business.”

Sayers still expects to be able to give cost of living and merit raises but, “The bucket’s going to be smaller than it would have been,” he said.